On June 12, 2019, ARM released a second and shocking investigation following its Operation Fair Oaks Farm Dairy Adventure in Indiana.
Between February and April 2019, an ARM Investigator was hired as a milker by a Fair Oaks Farms fairlife dairy in Indiana. During this time, ARM obtained undeniable evidence of inherent cruelty subjected daily to dairy cows within industrialized food production systems.
This Fair Oaks Farms fairlife Dairy is one of several dairies belonging to Select Milk Producers Inc, which is also the producer of the Fairlife label. Fair Oaks Farms was founded in 1999 by Mike McCloskey. In 2012, the Coca-Cola Company partnered (created a joint venture) with Select Milk to distribute fairlife milk products. In 2015, Fairlife entered into an exclusive partnership with Chick-fil-A to create their Greek Yogurt Parfait; Coca-Cola also began to distributing Fairlife milk, Core Power, and Yup Milk that same year.
