On June 12th, 2019, ARM released a second and shocking investigation, following its Operation Fair Oaks Farm Dairy Adventure in Indiana.
Between February and April 2019, an ARM Investigator was hired as a milker by a Fair Oaks Farms Fairlife dairy in Indiana. During this time, undeniable evidence was obtained of the inherent cruelty that dairy cows are subjected to on a daily basis within industrialized food production systems.
This Fair Oaks Farms Fairlife Dairy is one of several dairies belonging to Select Milk Producers Inc, who is also the producer of the Fairlife label. Fair Oaks Farms was founded in 1999 by Mike McCloskey. In 2012, the Coca-Cola Company partnered (created a joint venture) with Select Milk in order to distribute Fairlife milk products. In 2015, Fairlife entered into an exclusive partnership with Chick-fil-A to create their Greek Yogurt Parfait; Coca-Cola also began to distribute Fairlife milk, Core Power, and Yup Milk that same year.
Fair Oaks Farms, headquartered in Fair Oaks, Indiana, and The Fairlife Corporation, headquartered in Chicago, Illinois, have created brands based on promoting the proper and humane care of the cows from whom their products are sourced. However, the treatment and welfare of these animals are absent.
The cows are removed from their holding barns three times a day to be milked, day and night.
On a daily basis, employees were observed hitting and punching cows, and using the milking claws to hit cows in the udders. Cows were also poked, stabbed, and shoved with metal tubes and broom sticks. When cows in the milking line would not cooperate, frustrated employees can be seen bending and breaking bones in the cows’ tails as punishment for not entering the confusing rotary system.
When dairy cows no longer produced milk or if they were too sick, workers told the investigator those dairy cows would be sent to McDonalds for Big Mac’s or to become dog food.
These criminal acts of abuse on the dairy cows are in clear contradiction to both the Fairlife and Coca-Cola statements.
Learn more about this investigation and read ARM’s in-depth report by clicking here.
As a consumer, you have the power to make more informed and compassionate choices and that the products that you purchase are free from cruelty to animals as well as being inline with the companies animal welfare stances.
Click on our CALL TO ACTION box for advice on ways to support this investigation.