At Butterfield Dairy, workers rough-housed confused newborn calves and shoved feeding tubes down their throats, leading to fatal internal injuries and trauma. Their carcasses were left scattered across the property or sent to a methane plant for fuel.

At Rainbow Valley Dairy, pregnant cows endured continual beatings, their tails broken, and electric prods used to force compliance. Managers botched euthanasia procedures, shooting cows in the neck and leaving them to suffer prolonged, agonizing deaths.

Environmental Infractions & Worker Misconduct

A Pattern of Abuse: The DeJong Family & Fairlife’s Broken Promises
Both dairies are owned and operated by the DeJong family. ARM’s 2019 dairy expose at Natural Prairie Dairy and Fair Oaks Farms exposed similar horrors, revealing Coca-Cola and fairlife’s direct ties to industrialized animal cruelty.

In response to public outrage, Coca-Cola pledged over $40 million in animal welfare reforms, promising audits, employee training, and video monitoring. However, ARM’s latest findings prove these measures were nothing more than corporate deception—systemic abuse persists.

Take Action: Demand Accountability
ARM demands immediate arrests of dairy owners, managers, and employees. All calves must be removed from inhumane enclosures. Coca-Cola and fairlife executives must be held accountable for their role in enabling this cruelty and for this ongoing atrocity.

Consumers have the power to demand real change. Boycott fairlife and Coca-Cola’s cruelty-ridden products and expose corporate lies.

Update:

The Maricopa Sheriff’s Office and the USDA are currently conducting their own investigations for arrests and accountability.

Fairlife has stated it has cut ties with the Rainbow Valley and Butterfield Dairy, however ARM will monitor this to ensure this continues.

A civil action lawsuit has been filed against fairlife, Click to view.

We will update this page once this investigation develops and arrests are made.